Surrealism à la Prada

David O. Russell and Miuccia Prada’s short film Past Forward has finally been unveiled! Let us be awed in all its wonderfulness.

The full 12-minute, black-and-white silent film was screened at a private event in Los Angeles this week and was released worldwide on Thursday morning. Although clips of it were shown during Milan Fashion Week this last September. 

The film was colorfully described as “a surreal dreamscape with an eclectic cast replaying scenes in shifting combinations”. It has an impressive cast including Allison Williams, Freida Pinto and Kuoth Wiel portraying the same role – a woman trapped in a suspenseful dream. As well as John Krasinski, Connie Britton, Paula Patton, Sacha Baron Cohen, and others. 

Past Forward 

For Russell, it was a very special opportunity to work with fashion designer Miuccia Prada. He told Vogue that the project was based on emotions, memories and movies that he remembered. When asked if he received any directive from Mrs. Prada he stated that he had free range.

It was completely what I wanted to do. It was so open that I didn’t think it was going to happen. Because nobody got paid or anything—it wasn’t like that. It was to do it just to do it.
— David O. Russell

Personally, I find the juxtaposition of ultra high-tech environments and gadgets, with the delicate nature of vintage black and white films absolutely outstanding.

The film itself is full of emotion and suspense, and the fact that the same role is played by 3 actors allows the scene to convey a different feeling each time they shift. The artistic direction is beautiful and the bags... those Prada bags are truly to die for. 

Photo courtesy of Prada 


A lot of the scenes were shot at The Broad museum in DTLA. You can check out more about my visit to The Broad here


Now you can check out some of the clips from Prada's official Instagram account

A video posted by Prada (@prada) on

A video posted by Prada (@prada) on

or

Check out the full short film below and tell me what you think in the comments. 

Enjoy!